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Users will soon have a updated setting that enables them to lessen the amount of AI-made videos appearing in their feeds. This move comes as the company revealed that it now features in excess of 1 bn AI videos.

Testing and Rollout

This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a rise in AI content, fueled by recent content generation software.

The Broader AI Trend

Recent reports that almost one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A large amount of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.

Our research shows that many people appreciate content created using AI tools, ranging from AI artwork to science explainers, and we intend to provide users the power to increase or decrease of that, based on their own preferences,” stated a spokesperson.

AI on the Platform

TikTok shared that there are presently 1.3bn videos on its network labeled as AI-generated. In total, over 100 m media items are added to the app daily, making AI content a relatively small percentage of its complete catalog.

Customizing Your Feed

Users will be able to reduce or increase the volume of artificial media they watch by using the “manage topic” feature in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting include news, clothing, aesthetics, and movement.

AI Disclosure Rules

TikTok’s policies oblige users to label convincing artificially created content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.

Furthermore, the service will henceforth apply an AI-generated tag to content created with its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This measure is intended to deter users from seeking to circumvent the disclosure requirement.

Educational Initiatives

TikTok is furthermore introducing a $2m AI literacy fund for specialists and institutions to create educational content about ethical AI use. This program will benefit educational bodies dedicated to training coding and technology.

Platform Protection

The video-sharing app has justified its content review process, during controversy over intentions to cut jobs for numerous safety staff in Britain. It is set to cut a significant number of roles in its user protection department in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.

A senior executive stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. TikTok stated a significant reduction in explicit and harmful content seen by safety staff over the previous year due to the use of its machine learning processes.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”